Kickboxing Blackbelt Daniel Knight launched equipment brand Sidekick Boxing (http://sidekickboxing.co.uk/) back in 2010. They recently celebrated their ten year anniversary, and founder Daniel couldn't be happer with the first decade of trading.
"I have always loved martial arts ever since I was a kid. I thought what could be better than having my own company in the industry, he said.
"Originally, I started out importing the leading brands of Muay Thai equipment, this gave me a great wealth of knowledge on equipment quality. This progressed to developing my own brand of kickboxing equipment which gave me more control of quality levels and product development."
As well as a successful businessman, Dan is an avid martial artist himself. He added:
"I achieved my black belt in kickboxing, became a qualified referee and competed on local kickboxing events.
"Since starting Sidekick, I have had the privilege of training with some of the best coaches in BJJ, Muay Thai, and MMA which has been a great oppportunity to broaden my experience.
"Excitingly, I am also in the process of starting up my own kickboxing club, Knight Kickboxing."
On top of his business and martial arts achievements, a particular moment of realisation sticks in Dan's mind.
"When Sidekick sponsored [MMA Professional] Alex Reid for his comeback fight on Channel 5. It was amazing to see both Alex and his opponent on live TV wearing Sidekick apparel.
"It was a very proud moment for me and the business. The fight really gave us the exposure and the credibility in the martial arts industry."
Dan says the secret to Sidekick's success is simple, cater to absolutely anybody.
"We really try our best to have equipment for everyone. The Children's Kickboxing sets for example have always been one of the most popular products in our range.
"We also have equipment specially designed for women. More and more women are getting into martial arts in recent years, and we're delighted to provide them with suitable equipment.
"My personal recommendation is the Ultimate line of boxing gloves. They have a double wrist strap which makes them so secure and comfortable.
To mark the business anniversary, the Sidekick team came up with a really unique product.
"Last year marked Sidekick’s 10th anniversary in the industry and I wanted to do something special. We launched the Ultimate X Boxing Gloves to celebrate."
Sidekick also have some impressive plans for 2021. Dan continued:
"We definitely have an exciting year ahead of us. With new lines of equipment and apparel, we’re always pushing the boat out when it comes to our products.
"After these difficult times ease up as a result of the pandemic and when the sport gets back to normal again, we will also be looking for a new team of fighters to sponsor."
For more information about sponsorship opportunities with Sidekick, please check out their website here.